Red Cross social campaign nets $3M for Haiti

01/14/2010 | Mashable

Using Twitter and Facebook to build momentum and $10 text messages to gather donations, the Red Cross reports that it has raised $3 million for aid efforts in Haiti. The group's effort received a boost when the U.S. State Department endorsed the fundraising campaign. "Raising this amount of money, $10 at a time, is a true testament to the American spirit," says Red Cross marketing director Susan Watson.

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