Super Bowl isn't the right ad venue for some top brands

01/14/2010 | Forbes

Hyundai, Go Daddy and E-Trade are among marketers using the Super Bowl to solidify their brand names, while some more established companies such as Pepsi are skipping the big game in favor of other branding opportunities. "Companies must ask themselves, 'For $3 million, what else can we do?'&nbsp" said Thomas Harpointner, chief executive of AIS Media.

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA