Super Bowl isn't the right ad venue for some top brands

01/14/2010 | Forbes

Hyundai, Go Daddy and E-Trade are among marketers using the Super Bowl to solidify their brand names, while some more established companies such as Pepsi are skipping the big game in favor of other branding opportunities. "Companies must ask themselves, 'For $3 million, what else can we do?'&nbsp" said Thomas Harpointner, chief executive of AIS Media.

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