A 12-month online marketing plan

01/14/2013 | Duct Tape Marketing

Creating a strong online presence for your brand is an intricate process, but you don't have to do it all at once, John Jantsch writes. He provides a 12-month plan for developing your presence, which starts with using tools such as Google Alerts and HootSuite to monitor what people are saying about your company. Later, you should focus on producing content that is easy to share and improving your e-mail newsletter.

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