Coca-Cola takes on obesity in new campaign

01/14/2013 | Advertising Age (tiered subscription model)

Coca-Cola has begun airing a two-minute ad on cable news shows touting the company's efforts in the fight against obesity, including selling drinks in smaller cans and putting calorie counts on the front of packaging. A second ad is set to debut Wednesday during "American Idol" and will focus on what consumers can do to work off the calories in a can of soda.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR