Green Mountain brews "Perspectives" campaign

01/14/2013 | MediaPost Communications

Green Mountain Coffee Roasters has begun a campaign called "Perspectives," based on research showing that a better cup of coffee in the morning can lead to a better day. The first TV ad, filmed from the perspective of the coffee-drinker, includes the voiceover message: "Everything’s better with a great cup of coffee…Exceptionally smooth, with a harmonious blend of flavor and aroma."

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