Mattress retailer Sleepy's has awarded the bulk of its estimated $65 million media buying and planning account to Horizon Media's New York office, after a review. The company hopes to expand into new markets and business areas, says new Chief Marketing Officer Jeff Lobb, a veteran of Wal-Mart Canada and Pepsi Bottling Group. Sleepy's will continue to handle newspaper media buying in-house.
Horizon Media wins Sleepy's buying and planning duties
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