During the 2012 holiday season, 4 in 10 U.S. shoppers looked at items in a retail store before buying them online -- the same proportion as in 2011 -- while 65% of them researched online before buying in a store, an increase from 57% from the year before, according to a Cisco survey. That trend is good news for retailers concerned about the "showrooming" trend. A Vibes survey found only 6% of shoppers practicing the most discouraging form of showrooming, which amounts to looking in person and then buying online.
Mobile grows more valuable to shoppers, but not for showrooming
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||