Red Lobster reaches out to Hispanic consumers

01/14/2013 | Bloomberg Businessweek

Darden Restaurants will spend $3 million on its first Spanish-language ad campaign for Red Lobster. The chain estimates about 10% of the guests at its 700 eateries are Hispanic. Red Lobster falls behind some other chains in reaching out to the fast-growing demographic group, largely because it was focused on the comprehensive brand overhaul launched in 2010 to revive sales.

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