What advisers need to know to get ahead

01/14/2013 | Morningstar Advisor

Avoiding sympathy pricing -- the discounting of services when the market declines -- and distinguishing one's services from others in the market through pricing and value are among the best practices offered by PriceMetrix. Customer mix is also key, according to Pat Kennedy, vice president of product and client services for PriceMetrix. Many advisers "mistakenly believe that small households will eventually become big ones," according to Kennedy.

View Full Article in:

Morningstar Advisor

Published in Briefs: