Coca-Cola tests iBeacon for World Cup marketing

Apple's iBeacon, which can pinpoint a mobile user's position in a store, is undergoing tests by Coca-Cola, which may use the technology as a centerpiece for its sponsorship of the World Cup and other major events. Separately, Coca-Cola is promoting the World Cup in Brazil by offering interactive mini-bottles with social media and augmented-reality features.

View Full Article in:

Drum (Glasgow, Scotland), The · Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY