Hello brand helps boost Lindt's N. American growth

01/14/2014 | Reuters · ConfectioneryNews.com (France)

Swiss chocolatier Lindt & Sprungli posted an 8.6% increase in sales to $3.2 billion for 2013, attributed largely to the new product line Hello and the company's marketing strategies, as well as significant growth in North America and Britain. The Hello product line, which includes strawberry cheesecake, crunchy nougat and caramel brownie varieties, is wrapped in black foil printed with "conversational" messages in an attempt to attract younger customers.

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Reuters · ConfectioneryNews.com (France)

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