Joy Jacket lights up for Cadbury chocolate consumption

01/14/2014 |

Cadbury commissioned Joy Jacket from Hirsch&Mann, which contains "chocolate detection" sensor technology that reacts when the wearer bites into chocolate. Once activated, blinking LED lights simulate an excited heartbeat on the chest of the jacket and hidden speakers begin playing music. A burst of confetti ends the show. The jacket was designed as a multi-sensory experience to emulate the joy people have when eating chocolate.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Pastry Chef
Princeton University
Princeton, NJ
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations