Joy Jacket lights up for Cadbury chocolate consumption

01/14/2014 | PSFK.com

Cadbury commissioned Joy Jacket from Hirsch&Mann, which contains "chocolate detection" sensor technology that reacts when the wearer bites into chocolate. Once activated, blinking LED lights simulate an excited heartbeat on the chest of the jacket and hidden speakers begin playing music. A burst of confetti ends the show. The jacket was designed as a multi-sensory experience to emulate the joy people have when eating chocolate.

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