Storytelling is central to Emerson's marketing efforts

01/14/2014 | Content Marketing Institute

Brand storytelling is essential to global manufacturer Emerson's marketing not just to its customers but within the organization as well, where it drives research and development and innovation, according to Chief Marketing Officer Kathy Button Bell. "Every story we tell and activity we do originates from the 'consider-it-solved' ethos," she says.

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