Survey: Consumer trust remains highest in traditional media

01/14/2014 | Mashable

Newspaper advertisements remain the most trustworthy form of paid media in North America, according to a Nielsen study. Some 63% of respondents say they trust newspaper ads, followed closely by magazine ads at 62%, TV at 61% and radio at 58%. No digital product broke the 50% barrier, with search and online video coming in at 44%.

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