Twitter tools aim at precise ad retargeting

01/14/2014 | TechCrunch · Adweek

Marketers can now provide e-mail addresses or other customer data to Twitter as a way of finding those individuals on the social media site. The new ad retargeting tools released by Twitter this week help marketers get more specific in who sees their social media campaigns.

View Full Article in:

TechCrunch · Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA