Weather emergency creates mobile opportunity

01/14/2014 | Mobile Marketer

The extreme winter weather generated by the recent Polar Vortex boosted mobile visits to travel sites by more than half, creating a rare opportunity for advertisers, Usablenet reports. "Travel companies have significant opportunity to create more engaging and useful experiences for their customers during disruptive weather events," Usablenet Chief Marketing Officer Carin van Vuuren said.

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