AT&T, Coke, Ford shell out big bucks for "Idol" sponsorship

01/15/2008 | Brandweek

"American Idol" is commanding $35 million each from its three returning major sponsors, Coca-Cola Co., AT&T and Ford, for an ad package that includes product integrations, broadcast spots and Web and interactive promos. The prolonged writers strike is expected to drive even more viewers to top-rated "Idol," according to this article.

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