AT&T, Coke, Ford shell out big bucks for "Idol" sponsorship

01/15/2008 | Brandweek

"American Idol" is commanding $35 million each from its three returning major sponsors, Coca-Cola Co., AT&T and Ford, for an ad package that includes product integrations, broadcast spots and Web and interactive promos. The prolonged writers strike is expected to drive even more viewers to top-rated "Idol," according to this article.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA