Survey: What makes for a good media ad sales rep?

01/15/2008 | Advertising Age (tiered subscription model)

Most advertisers prefer to establish partnerships with media ad sales reps who are well-versed in marketers' brands and products, based on a survey of media-buying executives by Advertiser Perceptions. Those polled named, USA Network and Architectural Digest as the media properties with the best ad sales representatives in online, TV and print.

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