Verilogue technology feeds pharmaceutical market research

01/15/2008 | Philadelphia Inquirer, The

Technology from Verilogue, a pharmaceutical market research company, is giving drugmakers access to a new level of patient opinions by providing the content of real patient-physician conversations. Doctors using the technology record conversations and send them to Verilogue electronically, at which point the recordings are transcribed, archived and analyzed for market research.

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Philadelphia Inquirer, The

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