Bud Light gets serious -- sort of -- in Super Bowl ads

Anheuser-Busch InBev will be airing Super Bowl ads for Bud Light that are less irreverent than usual and focus more on the quality of the beer. The spots will focus on "drinkability" but will still inject some humor.

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Wall Street Journal (free content), The · Adweek · Advertising Age (tiered subscription model)

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