Imagining a post-Jobs Apple:

01/15/2009 | Advertising Age (tiered subscription model)

Apple co-founder and CEO Steve Jobs has become "synonymous" with company products, according to this article. Now that he's taking leave from his job because of illness, some observers are wondering whether the company he transformed from a computer maker into a global brand can survive without him.

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Advertising Age (tiered subscription model)

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