Why did Facebook sacrifice Burger King's "Whopper Sacrifice"?

01/15/2009 | TechCrunch

To the chagrin of burger lovers everywhere, the folks at Facebook shut down Burger King's groundbreaking Facebook application "Whopper Sacrifice" after 82,771 people removed 233,906 of their friends from their accounts. As Michael Arrington reports, Facebook decided to shut down the application when it discovered it violated the site's terms of service (and potentially users' privacy) by informing individuals they'd been removed from friend's list of friends. It's too bad, Arrington notes, because the massive success of such a creative application meant it could be "the future of advertising. Or it could have been, if Facebook hadn't shut it down."

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