7 tips for making content "pop"

01/15/2010 | Small Business Trends

The key to making online content "pop" is to grab the user's attention so they stop and delve deeper into the site, writes Lisa Barone, chief branding officer at Outspoken Media. Barone's tips include making the copy scannable, placing the call-to-action prominently at the top of the page and writing in a conversational tone.

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