Targeting African-American audiences with cultural connections

01/15/2010 | Brandweek

If you want to reach African-American consumers, an understanding of their nuanced preferences and psychographics is key, says Cynthia Perkins-Roberts of the Cabletelevision Advertising Bureau. "It is important that campaigns have creative and a strategy that is relevant to the segment. This is best accomplished when the African-American component is 'baked in' at the beginning and not added as an afterthought," she says.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX