Brazilian burger chain comes to U.S. as a fast-casual

01/15/2013 | BurgerBusiness.com

Brazil-based Giraffas is a 350-unit quickservice burger chain that aims to win customers away from foreign rivals by appealing to national pride, but its strategy in the U.S. involves going fast-casual, said marketing director Carlos Vanegas. The chain, which operates three eateries in the Miami market, plans to end the year with between eight and 12 and expects to start franchising in 2014.

View Full Article in:

BurgerBusiness.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations