Continued decreases predicted for print advertising

01/15/2013 | MediaPost Communications · Media Briefing, The

No respite is in sight for the decline of print advertising in U.S. magazines and newspapers, according to a projection from the World Advertising Research Center, which holds that the declines in newspaper revenue by the Newspaper Association of America since 2006 are likely to continue. WARC's report projects that U.S. newspaper ad spending will decrease by 6.7% this year, followed by a decrease of 8.4%. Globally, however, WARC predicts the yearly declines soon will begin to slow.

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MediaPost Communications · Media Briefing, The