Disney plugs in Activision idea for action-figure mash-up game

01/15/2013 | New York Times (tiered subscription model), The

Players will be able to mash up a host of past and present characters in Disney Interactive Studios' new Infinity video game. The concept is similar to Activision Blizzard's Skylanders game, which allows players to plug in real-life action figures for in-game use. Three characters will come with the starter kit, as Disney is banking on children wanting to collect a steady rollout of their favorite Disney figures. "We want to focus on products that are super high quality and that can be sustained and built on over time," says John Pleasants, Disney Interactive's co-president.

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