Go multichannel to make the most of a multiscreen world

01/15/2013 | MobileCommerceDaily.com

Taking consumers' increasing use of multiple screens into account is now an essential aspect of marketing analysis, ForeSee President Larry Freed said at the NRF 102nd Annual Convention & Expo. Consumers have more options and are better informed than they used to be, so marketers need to adapt. "The consumer is a multichannel, multidevice consumer and they have power that they have never had before -– they are in control. They have the power -- you better satisfy their needs and exceed their expectations or they are going to go elsewhere," Freed said.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY