Google wins USA Today competition for best print creative

01/15/2013 | New York Times (tiered subscription model), The

Google's Creative Lab unit won the USA Today Print Advertising Competition that was held to coincide with the newspaper's redesign. The Lab's entry was a print ad for Google+ Hangouts as an alternative to real meeting spaces, featuring fictional edits to a story about the Dalai Lama being denied a visa, inserting language about his decision to join a Hangout instead. Industry observers noted the irony of Google -- a leader in the online advertising revolution that has so jeopardized the future of newspapers -- winning a competition for print advertising.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY