How brands celebrated the holidays with their Facebook fans

01/15/2013 | SmartBrief/SmartBlog on Social Media

Converse's post-new year's "hangover cure" video and Skittles' make-your-own-commercial campaign were among the best efforts by brands looking to connect with fans on Facebook during the 2012 holiday season, Ekaterina Walter writes. A Pringles photo contest and Adidas' Facebook application that measured how Scrooge-like a user was also are cited.

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