How Coca-Cola creates shared value with retailers

01/15/2013

In a keynote session at Retail's BIG Show in New York, executives from The Coca-Cola Company, HSN, and Walgreens explained how their partnerships go beyond just generating sales. It’s about being generous, HSNi CEO Mindy Grossman said: give something to your customers aside from what you’re selling them, even if just a smile. Read more.

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