Krawcheck: Banks must continue work to rebuild customer trust

01/15/2013 | LinkedIn Blog

Banks seeking to improve customer trust should appoint a consumer ombudsman who reports to the board and focus their volunteer efforts on helping families with financial planning, writes former bank executive Sallie Krawcheck. Among other suggestions, Krawcheck also advises against hiding fees, which "may provide greater earnings in the short-term but will remain a long-term drag on customer confidence; and they give a real business opening to new competitors."

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