Launches down for lower-sugar chocolate

01/15/2013 | Confectionery Production

Even with widespread concerns about obesity, global launches of chocolate products with reduced or no sugar declined 19% between 2010 and 2011, and the decline is expected to continue. Consumers may perceive the sugar-free chocolate as containing ingredients that are not natural, but approval of stevia for use in Europe may change that, writes Marcia Mogelonsky, director of insight at Mintel.

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