Online marketers like the sound of Facebook's new search tool

01/15/2013 | Advertising Age (tiered subscription model)

Facebook has lifted the lid on Graph Search, a new tool that lets users trawl through their social connections for particular pieces of information. That's potentially a big deal for online marketers, giving Facebook a new trove of search data against which to target ads, and also allowing for place-based queries that could come to rival Yelp and Foursquare.

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