Panel: Global growth depends on many channels

01/15/2013 | Luxury Daily

Retailers looking to expand their brands to new international markets need to take a multichannel approach that includes tailored marketing messages delivered via mobile and digital formats, McMillanDoolittle senior partner Anne Brouwer said at Retail's BIG Show. In the "Delivering a Global Retail Brand Experience" panel Monday, Brouwer and fellow executives also shared eight components needed for a successful global campaign.

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