Reebok again turns to DDB for global lead

01/15/2013 | Adweek

Reebok has reappointed DDB as the brand's lead global agency after about a year away from the agency. McGarryBowen is out. DDB's New York office will be in charge of the account, and Chief Creative Officer Amir Kassaei says the task will be "to redefine the fitness category."

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