Smartphones are most popular with millennials

01/15/2013 | eMarketer

Millennials -- people between the ages of 24 and 32 -- boast the highest smartphone penetration rate, with 72% owning one of the devices, according to research by Forrester. Millennials are also the only generation in which the iPhone is the leading smartphone, with 29% of mobile users in that demographic using the Apple device.

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