Target misses the mark with price-matching strategy

01/15/2013 | Harvard Business Review online

Target has announced that its physical stores will match prices set by online rivals such as Amazon -- an ambitious strategy that could backfire, writes Rafi Mohammed. It's simply impossible for big-box stores to sustainably match prices set by rivals that don't have similar overheads, Mohammed argues. "Target is giving away too much value: this move is akin to offering full-serve gas at self-serve prices," he writes.

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Human Resource Director
Confidential
Salt Lake City, UT