Amazon was 2013's top brand, YouGov survey shows

01/15/2014 | Adweek

Amazon, Ford and Subway were the top three best-perceived brands of 2013, according to YouGov's BrandIndex. All of the top 10 brands had more negative scores in 2013 compared with last year, while financial institutions made up four of the five most-improved brands in the survey. Target and Google, which were top 10 brands in 2012, fell off the list for 2013.

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