Colleges using big data to find the right students

01/15/2014 | American Public Media/Marketplace

Online applications are making it easier for students to apply to many colleges at once, and university admissions officers are turning to big data to identify students who best match with their schools. Some admissions officers note the order of schools listed by students on federal aid applications and court those who show "demonstrated interest" in the school, while others also turn to outside consultants to help identify the students most likely to accept an admissions offer.

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