Only 8% of consumers are not familiar with antioxidants, according to Mintel, and more than 1,000 beverages with antioxidant claims entered the market last year. Tea dominates the category, with bagged and loose-leaf tea accounting for 13% of the launches in 2012, and ready-to-drink tea making up 3% to 6%. Popular sources of antioxidants tend to fluctuate with the season. Maqui berry is a hot choice this year, according to Jamie Goodner, principal scientist at Wild Flavors.
Consumers turn to beverages for antioxidants
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