Energy drink category continues growth spurt

01/15/2014 | Convenience Store Decisions

Energy drinks, shots and mixes grew 60% from 2008 to 2012, according to Packaged Facts, and Mintel estimates sales will grow from $11.3 billion in 2013 to $18 billion in 2018. C-stores are taking note and dedicating more space to the category; almost 60% of all energy drinks are sold at c-stores, according to Packaged Facts. "Most customers are 18- to 30-year-olds, but a few years ago it was probably 18-25. As that population continues to age, I think they're still consuming that same product," said Lisa Dell'Alba, president of Square One Markets.

View Full Article in:

Convenience Store Decisions

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY