Laszlo: IAB standards help mobile video take off

01/15/2014 | ClickZ

Mobile video is expected to grow in popularity this year as rich media becomes more interactive and provides better return on investment for marketers, writes Joe Laszlo, senior director of IAB's Mobile Marketing Center of Excellence. In this article, he explains how HTML5 and IAB's standards for mobile rich-media ad interface definitions and digital video ads have made it easier for marketers to implement the technology.

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