Miami's La Comunidad is purchased by SapientNitro

Boston's SapientNitro has purchased Miami-based La Comunidad, the 12th biggest U.S. Hispanic agency, according to Ad Age. La Comunidad, which also has an office in Buenos Aires, Argentina, counts Time Warner Cable, Apple and Jim Beam as clients, among others. The purchase will help in targeting "highly-connected, influential cross-cultural audiences," which are becoming "the new mainstream consumers," said Sapient CEO Alan Herrick.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX