Net neutrality ruling could change the Internet ad game

Advertisers might be the central player in an alternative economic model for the Internet in the face of a federal appeals court's ruling against Net neutrality that could open the doors for Internet providers to charge advertisers and website owners to avoid stopping or slowing their site load times. AT&T is experimenting with allowing advertisers to pay for data access on behalf of users if they watch branded videos.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Senior Manager, Video Center of Excellence
IAB
New York, NY