Most Americans tuning in for the big game are most interested in the action off the field: commercials. About 78% of those surveyed by ad agency VB&P said they are more excited about Super Bowl commercials than the game itself. Humorous commercials had nearly universal appeal in the survey, and 68% of respondents between the ages of 18 and 29 said social media has enhanced their watching experience.
Super Bowl ads steal the show, survey finds
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