More hotels jumping on co-branding bandwagon

01/16/2004 | Hotel News Resource

Co-branding can benefit hotels by not only offering a broader customer base, but by enhancing credibility of a hotel's brand by its association with another credible brand, says one expert. Some drawbacks, however, include the possible complication of day-to-day operations and conflicts in competition between a co-brand and in-house services, such as food and beverage services.

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