Ads suggest it's time for a Special K snack

01/16/2007 | USA Today

Kellogg's is the latest marketer to try real-time ads, with a series of TV and radio spots for Special K airing during snacking hours in New York, Chicago and Los Angeles. The spots from Kellogg's shop, Leo Burnett, note the time, and suggest snackers try Special K snacks as a healthier alternative to junk food.

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